© Savania China, 2017 

Monkey  Business

BLOG

Musings on Entrepreneurship, Business, and Professional Success 

 from the author of Monkey Business

In my latest book, Monkey Business – Highly Effective Principles of Entrepreneurial, Business, and Personal Success, I put forward a principle that you should never be afraid to paint your bananas blue. For those who are yet to read the book, ‘painting bananas blue’ is about sustained innovation, innovation that calls for continuous suggestions and trials and errors.

Based on the principles from the book, I am developing a Monkey Business Blueprint - a business planning and assessment framework that builds clear understanding of the business and creates a foundation for growth and success. The blueprint advocates simplicity when it comes to business planning, improvement and growth. Here, I want to share with you one such simple idea th...

Over the last couple of years, I have been active on the entrepreneurship scene in London and Birmingham, attending various networking events and workshops (there are plenty of those around). Although I have met with many incredibly bright and talented people, I have also noticed a worrying pattern. Many ‘entrepreneurs’, it seems, are more interested in titles than in actually doing something or making a difference.

After introducing myself at these events, the typical spills I hear include:

“I am an entrepreneur. I have started this website to help small business with SEO”

“I am the founder of blah blah. We are developing a new platform that will become the Uber of ---”

“I am running webinars and seminars that will teach clients how to cr...

Scenario:

Suppose you own or manage a burger takeaway. It costs £2 to make each burger, and you sell them for £4.

One day, an unusually busy Saturday afternoon, there is a minor problem with an order for a customer. Outside, the queue is getting longer and the customers growing restless. You have a dilemma. The burger is not a total disaster, you could serve it on, then pray or cross your fingers or touch wood in the hope that they not notice?  You could just throw it away and make another one? But you are not sure, and you feel the beady eyes of hungry customers, judgmental.  Of course, if one adheres to the adage that the customer is king (or queen!), it’s a no-brainer. But the question is –  what goes into your calculation of the ris...

 WHITLEY PRESS are running a global promotion for Monkey Business. Please submit your entry here to receive a FREE COPY of the book. They are giving away 100 copies in each country to selected entrepreneurs, business people, influencers, mangers etc. 

Besides the obvious – sex and violence sell – what business lessons can Game of Thrones (GOT) teach us? The simple answer is probably – nothing new. But the show does a great job to remind us a lot about success and survival in the seven-kingdoms-like wilderness that is the business world. Before I go further, I should, of course, clarify that I am in no way condoning sex and violence in business. My point, though, is that there are a few business takeaways to be gleaned from the bare bones that remain after you take away the nudity (which has decreased significantly with each season) and the gory graphic violence (which, of course, has been ratcheted over the seasons). These, in my opinion, are the four (I know four is an unusual numb...

Simply put, the human brain struggles to compare apples and oranges. Our brains are not wired to work that way. This inherent weakness is an advantage if you are trying to sell products or services.  It’s a phenomenon known as the Decoy Principle. In essence, the principle is a psychological trick that can be played on customers to influence their choice and buying decision.   The method is simple.  You present customers with three or four alternatives which, at face value, seem comparable but in reality are not.  In other words, one of the options won't be a real choice. It will be a decoy. 

The decoy is often comparable to the option you want the customer to pick. For example, if you have an apple and an orang...

Marketing, advertising or selling? Are they the same thing? Is one more important than the other? Do the distinctions really matter? The answer is No, No, and No.  The differences between marketing, advertising and selling can be subtle and academic, but the overlaps are rather obvious and practical. For me, the differences matter the least.  What matters is the importance that, as an entrepreneur, you must assign to all three activities. The only way to achieve success in business is to convince people to buy your product or service. To do this, you should do a few things, preferably in the following order:

  1.  Know who you want to sell to (and where they are and how to reach them)

  2. Create a message that will make them aware...

We have all read countless articles on how to get rich, how to think like rich people, what it takes to be successful in all manner and shape and form. At one point it all starts to feel like gibberish. There is an over-supply of self-help books, autobiographies and memoirs,  written by successful people to share their recipes for success and their incredible rags-to-riches stories. I am not going to suggest that those books are worthless; they can be inspirational.

But the real question is whether there really is a formula for getting rich? Personally, I think not! If that formula existed whoever had it would have been not just the richest man/woman in the world but a God. I take the absence of such a ‘God’ as evidence that a one-size...

Please reload

Sign Up

AND STAY UPDATED!
SAVANIA CHINA

Author, Blogger, Entrepreneur

 

Welcome to my blog. I hope you are here for the same reasons I write - to make a difference and to do something good, not just for yourself but for humanity. 

We all make a difference in our own unique ways. Some build global business empires that serve billions of people; others build small enterprises that serve their city, town, neighbourhood, village; others choose to volunteer and serve in various capacities. We all want to make a difference and we all want to succeed in whatever we choose to do.

 

I  make a difference through storytelling...

RECENT POSTS
Please reload

  • YouTube - Black Circle
  • Twitter - Black Circle
  • LinkedIn - Black Circle
  • Facebook - Black Circle